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SBC Winter Maintenace Special: Let us Fix Your Bike NOW so you can actually ride it when it gets warm!

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This Winter the Shenandoah Bicycle Company is announcing a new maintenance special geared at getting your bike into the shop for service work. Typically, at SBC we do not offer a full maintenance overhaul package for one inclusive price. However, we want to see you drop your bike off now so that we can get your bike in tip top shape before the warm weather rush. This maintenance package applies to any bike but is geared towards those that run traditional brake cables rather than hydraulic disc brake lines.


The Package Includes the Following:
Regular Price: $190
Sale Price: $140

-Install two new shift cables and housing ($20 value)
-Install two new brake cables and housing ($20 value)
-Cables and housing are all included in the total price ($40 value)
-True Both Wheels ($20 value)
-Clean all bearing surfaces and adjust all bearings: This includes dropping the headset and repacking any loose ball bearings with fresh grease in the headset and or hubs. ($25 value)
-Pull the bottom bracket, c…

Register for our Trek Demo Day event through Event Brite!

Help us figure out how many people are coming and what bikes you hope to ride. Register for our free Trek Demo Day at Massanutten's Western Slope! The Demo Day will be on Sunday March 13 10am-3pm!
Event management for Shenandoah Bicycle Company's Trek Bike Demo Day powered by Eventbrite

Certain Bikes on Sale at SBC Come grab one up for a last minute Christmas Gift

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Shenandoah Bicycle Company Bikes Looking for a Good Home
From time to time we have bikes that hang around the shop a little longer than we would like. Often the bikes get lonely when this much time passes and they continue to sit at SBC. Our goal here is to find homes for all of these wonderful bikes where someone will love them, care for them, and most of all ride them! In order to expedite the process of getting these bikes out the door, SBC is prepared to give you some incentives to tickle you into taking one of these sweet machines home.
Mention that you saw this on our blog as most of these deals will not be listed on the bikes...





All SBC items are 20% off until December 24. Happy Holidays to our Customers

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You heard it right! Everyone seemed so happy and excited to get their hands on our SBC jerseys during the Downtown Renaissance Holiday Gift Blitz that we decided to start our own sale for the last two weeks leading up to the holidays. From now until December 24 you can purchase any SBC items for 20 percent off the regular retail price! This includes any SBC items in the store such as: Men's and Women's Sugoi Jerseys, IBX short sleeve Jerseys, Sugoi Men's shorts/bib shorts, Women's Sugoi Shorts, Defeet arm warmers, Defeet socks, Pint glasses, T-shirts, visors, hats, children's onesies, sweatshirts, and water bottles.

We are happy to ship these items to anyone anywhere. Simply give us a call (540) 437-9000 and we can take credit card info over the phone.

Any of these items make great holiday gifts and allow you to show off your favorite bike shop!
Hurry, we have low inventory levels on some of these items, offer is only good on what we have in the store!























North American Handmade Bike Show in Richmond, VA

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Sweet bikes, cool town and awesome people.

USA Made Cycling products

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Sustainable products produced in the United States have become harder and harder to find these days but here at SBC we still try our best to stock products by companies who care about their impact on the world. Products made in the USA do create and preserve US jobs but that is only a fraction of the argument. Garments produced here ensure that the workers are paid a livable wage and work under decent conditions. This is in stark contrast to many of the other garments that we wear when they are produced in nameless factories overseas.

Our primary bike line, Trek, the largest bike company in the country is the only major bicycle company to still make ANY frames in the United States. All high end Trek OCLV carbon road and mountain bikes are STILL made in Trek's Waterloo Wisconsin factory. All Madone frames starting at the 5.1 and above are made in the good ol US of A.

If you are interested in biking at night either on the road or the trails you should look into Light and Motion bra…

Bicycle Movie Night

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Saturday February the 6th @ 7:30 is the annual Bicycle Movie night,  This year the film will be screened at the Court Square Theater American Flyers, and hopefully some local footage will be shown.  This event is a fundraiser for the Shenandoah Valley Bicycle Coalition and the Blue Ridge Food Bank and costs either $9 or $7 if you bring 2 items of canned food.  

As always the Movie is in Conjunction with the SuperBowl Sunday Ride. Either leave from the South 42 Food Lion at 8:45 or meet at the Briery Branch community center at 10:00  This is a fun group mt bike ride up to the reddish saddle and onto Flagpole knob before descending one of the single-track trails off the mountain.